A film's title is the first step in grabbing a viewer's attention much before it hits the screens. And more attention is guaranteed when a popular film dialogue or a line from a chartbuster song becomes the title of a movie. That's just what a slew of southern filmmakers are doing.
Over five upcoming Tamil films have titles that are associated with popular dialogues and hit songs from past movies.
Udhayanidhi Stalin-starrer Tamil comedy "Nanbenda", which also features comedian Santhanam, is a word popularized by the latter in his hit film "Boss Engira Bhaskaran".
"The title, which means friend, was apt because it's a story about two friends. So we felt it will make sense to use it," the film's director Jagadish had told.
Jagadish is the former associate of filmmaker Rajesh, who helmed "Boss Engira Bhaskaran". This explains how he must have got the clearance for his film's title.
Santhanam-coined word "Appa Takkaru", which is gibberish, is the title of Jayam Ravi's next Tamil project, while one of his popular dialogues is the title of the film "Nee Yellam Nalla Varuvada".
R.K. starrer Tamil thriller "En Vazhi Thani Vazhi" is titled after superstar Rajinikanth's famous punch line from "Padayappa".
"It's the story of a police officer who deals with the criminals in his own way. Hence we felt the title was very relevant to the story. It does add some weightage because it's a popular dialogue, but eventually it's the film that matters," R.K. said.
While a 1988 Tamil film starring late Raghuvaran was titled "En Vazhi Thani Vazhi", it became highly popular after Rajinikanth used this line.
Kamal Haasan's popular song "Kadavul Paathi Mirugam Paathi" from "Alavandhan" is the title of an upcoming Tamil action-thriller starring Raaj Zacharias.
Director R. Kannan's next Tamil film is rumoured to be titled "Poda Aandavane En Pakkama", another popular punch dialogue of Rajinikanth.
The titles of recently released Tamil films such as "Ennamo Yedho", "Un Samayal Arayil" and "Enna Satham Intha Neram" were also all based on popular hit songs in the language.